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MARKETING MINDSHARE 

TECH AND STRATEGIES FOR GROWTH

Episode 1

ECOMMERCE: PERSONALIZATION & ROI
With Charles Brunt at Crossing Minds

We’re diving into personalization and how it impacts revenue. Discover when in your business lifecycle to even consider personalization. Explore strategies for new traffic acquisition in a cookieless world, and how to optimize your site for peak performance. 

We chat about the customer journey driving ROI and the link between content engagement and conversions. Charles shares real-life examples of too many rules leading to negative ROI impact, as well as stack implementation challenges and opportunities. 

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